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A nova Identidade visual do Município de Vila Nova de Gaia foi concebida com o propósito de reforçar a identidade do Município, fazendo prevalecer elementos visuais que, sendo facilmente identificáveis, sublinham a importância simbólica da Autarquia enquanto estrutura promotora da identidade coletiva.
Gaia é singular, única, mas ao mesmo tempo plural. Tem tradição e modernidade, passado e futuro. Tem campo e mar. Tem cultura e tecnologia, conhecimento e empresas. Desdobra-se em quatro grandes áreas que abraçam quatro mundos num só: natureza, energia, património e mar, O logo reflete essa multiplicidade. As 4 letras de cores distintas que formam a palavra Gaia representam esses 4 mundos que o concelho guarda em si. A grelha de construção que deu origem ao lettering nasceu das 8 colunas que sustentam a igreja da Serra do Pilar. Se as unirmos em linha reta temos uma forma octogonal marcante.
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